Solution: 72 LCD shelf stripes in 36 pet shops and PRODUCT.ME
Advertising effectiveness
& customer activation
30 (Implementation)
Shelf Stripes & product.me
Since 1968, Royal Canin has been at the forefront of nutritional research and development efforts targeted at optimal pet health. Collaborating with leading scientific, veterinary and behavioural experts, Royal Canin has successfully tailored its nutritional solutions to contribute to cats and dogs living long, healthy lives.
The multipurpose LCD shelf stripes we recommended brought full-colour, eye-catching enhancements to the consumer experience. With the help of Royal Canin’s creative marketing team, we created a series of advertising messages at multiple points of interest that resulted in a compelling, in-store, digital ‘storytelling.’ With Product.me as our technology tool, we worked together to utilize promotional space to its maximum extent.
We took advantage of the opportunity to use shared knowledge and the latest cloud-based technology to create a compelling, multiple-point, in-store, digital storytelling experience that caught the curiosity and attention of today’s tech-savvy consumers.
“In pet food industry, it is really crucial to address consumers on the point of sales, with a direct and distinctive message. Product-me allowed us, to reach effectively via in-store digital solutions pet owners with relevant messages about the wellbeing of their pet”
David Chatzikostis
Trade Marketing and Digital Marketing Specialist