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Clients:

PERNORD RICARD HELLAS SA

Category:

Tobacco & Liquer

COUNTRY: Greece

17 Feb, 2019

PERNOD RICARD

 

 

 

Pernod Ricard Hellas achieves customer activation with display advertising and the innovative cloud platform product.me, by Glove Retail Group

 

Overview

Client: Pernod Ricard Hellas SA

Goals: Customer Activation & Loyalty 

Project Days: 42

Main Solution: product.me

Country: Greece

 

 

About the Client

Pernod Ricard Hellas, a member of the Pernod Ricard Group, was established in Greece in 1990 and is one of the leaders in the Premium Spirits industry with a rich portfolio of top and ultra-premium brands. 

 

Challenge

The Customer aimed for an effective solution to showcase a variety of advertising messages and products at 30 retail sales points and liquor stores.  The desired end-result was customer activation through activation messaging and brand loyalty

 

Solution: product.me

Our collaboration started in October 2019. Our company of retail experts, provided and installed promo stands with advertising tablets for videos and offers at 30 retail sales points. We provided not only the advertising displays but also the integrated system that enabled promoting offers and building loyalty. Reaching the end-customer was achieved with product.me which offers exquisite potential for content management and social media promotion.

product.me is a cloud based central application which revolutionizes the way content is stored, distributed, and managed allowing the client to create functionality through an easy-to-use UI whilst keeping the need for maintenance to a minimum. With product.me, all devices are inter-connected showcasing the messaging calendar decided by the Client.

 

Results 

In terms of marketing effectiveness, the Customer achieved client activation, increased brand awareness, and enhanced customer experience.  This campaign was also spread through social media by the Client. After the first successful year of implementation, Pernod Ricard Hellas decided to expand display advertising to 40 additional points of interest.

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Glove Retail is a Group of Companies of retail experts, providing solutions for business growth since 2003. Over the years we have earned the trust and collaboration of more than 1.209 retailers and have successfully completed approximately 9.515 integrated retail projects.

To find out how we can help you unlock your business growth please contact us here.