Case Study

The Challenge: How do you display-case products and customer activation messages across 350 retail sales points?

Solutions: Product.me

Goals

Product display &
customer activation

Project Days

65

Main Solution

Product.me

ABOUT THE CLIENT

Papastratos is intent on providing smoking pleasure with less harm. The company has invested its resources in science and innovation to provide viable alternatives to traditional tobacco products. IQOS and TEEPS are examples of two innovations Papastratos has introduced: heated tobacco products offering the satisfaction of conventional tobacco without the harmful combustion process.

KNOWLEDGE SHARING SOLUTION

In line with client expectations, we provided the devices; the software; the online, real-time system; and the first and second level support that allowed PAPASTRATOS to achieve up to 98% results. Product.me is the digital advertising platform that every retail store network should have to address its promotional and customer activation needs in an orchestrated manner. But did we stop there? No, we took our collaboration to the next level by tracking the status of the monitors in their IQOS stores and shops throughout Greece, allowing content to be changed remotely.  

results

With our Product.me digital advertising platform, we were able to display products and customer activation messages across 350 PAPASTRATOS retail sales points in an orchestrated manner, yielding up to 98% results.

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