Case Study

The Challenge: How to help Marks & Spencer Greece fulfill
its goal to become a retail leader in the digital era.

Solution: Installation of digital equipment that can be managed remotely.

Goals

Advanced customer
marketing tools

Project Days

Ongoing

Main Solution

Digital equipment

ABOUT THE CLIENT

Marks & Spencer is one of the leading retailers in the UK, with more than 1,400 stores worldwide. It launched operations in Greece in 1990 and now has 26 stores throughout Greece’s major cities. The company offers women’s, men’s, children’s clothing and household items, combining the latest fashion trends with typical British style. M&S is intent on pushing boundaries to ‘lead the industry into a greener, speedier, more inspiring digital era.’

KNOWLEDGE SHARING SOLUTION

We installed highly advanced digital equipment in two stores, with more stores in the pipeline. The installations included video walls and LED monitors designed to generate foot traffic, highlight promotions and upsell products. They are brighter and larger than typical electronic displays and are easily monitored and managed remotely.
With 86% of businesses using video as a marketing tool to engage customers, it’s important that our client has the most advanced and most reliable digital solution available. As experts in our field, we were able to ensure that our client is on the right path with the best equipment.

results

We helped Marks & Spencer Greece’s take important steps to become a retail leader in today’s digital era.We installed highly advanced digital equipment in two stores with more stores in the pipeline. These installations included video walls and LED monitors designed to generate foot traffic, highlight promotions and upsell products.

testimonials

We knew we needed a lot of help catching up with the marketing tools used in today’s digital era. Thank goodness we linked up with Glove Retail! They recommended and helped us install video walls and LED monitors that now generate foot traffic, highlight our promotions and upsell our products.

Anita Sabarwal CEO

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