ABOUT THE CLIENT
Dixons South East Europe (Kotsovolos) is the largest consumer electronics retailer in Greece. Fundamental to its mission is to empower people to live a better life through technology. With roots in a small neighborhood store located in downtown Athens (1950), the company now has a network of over 90 stores in Greece and Cyprus, as well as two online stores.
Kotsovolos has been a member of Dixons British brand of electrical goods since 2005. In addition to retail sales, it provides after-sales support; installation; warranty and repair services; and business-to-business services.
Exploring innovative approaches related to marketing is important to them, especially since there is increased competition in the electrical goods sector.