The Customer was after an efficient and effective solution to showcase to its 350 retail sales points and own network, Iquos, a variety of advertising and customer activation messaging. We offered the devices, the software, and the online, real-time system to achieve reach and results up to 98%, as well as providing first and second level support.
The digital advertising platform Product.me is the tool for every retail store network to address efficiently its promotional and customer activation needs in an orchestrated and innovative manner. The devices are all inter-connected showcasing the messaging calendar decided by the Customer.
PAPASTRATOS-PHILIP MORRIS INTERNATIONAL
17 Feb, 2019