Case Study

The Challenge: Cupio aimed for efficient solutions that would yield perfectly functional stores with a twist.

Solution : PRODUCT.ME

Goals

Increase customer
engagement

Project Days

Ongoing

Main Solution

PRODUCT.ME

ABOUT THE CLIENT

Cupio is well-established Romanian cosmetics brand specializing in manicure, make-up and personal care products. The company has been developing cosmetic products for 10 years and is found in several countries, most recently in Denmark. CUPIO values knowledge-sharing and does not hesitate to promote the latest beauty techniques. Their hope is that their customers can pamper themselves at home and achieve professional results equal to what can be experienced in beauty or nail salons. 

KNOWLEDGE SHARING SOLUTION

With the help of our software platform, Product.me, Cupio now delivers customized promo messages from its headquarters and manages its content (real-time) throughout its network using state-of-the-art digital signage, eye-catching LCD displays and hi-tech speakers. In addition, their stores are now protected by a complete security system package: including CCTV, Antitheft antennas and burglar alarms.  

By increasing customer engagement at the point of sale through advertising messages, they hoped to utilize in-store traffic to increase product awareness, boost sales, and at the same time prevent theft losses. We were chosen to design and implement these solutions initially in 10 locations. Together we have improved the company’s overall marketing effectiveness. Cupio has gained a competitive advantage and has elevated shopping to a new level. As a result of this project, we have enjoyed a 5-year trusting partnership and have expanded our collaboration to include the marketing needs of all their stores.

results

With our help, Cupio upgraded its customer experience, its store safety, and its competitive edge with an integrated roll-out of retail solutions that has resulted in a 5-year partnership built on collaboration, innovation, and mutual respect.

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