With the help of our software platform, Product.me, Cupio now delivers customized promo messages from its headquarters and manages its content (real-time) throughout its network using state-of-the-art digital signage, eye-catching LCD displays and hi-tech speakers. In addition, their stores are now protected by a complete security system package: including CCTV, Antitheft antennas and burglar alarms.
By increasing customer engagement at the point of sale through advertising messages, they hoped to utilize in-store traffic to increase product awareness, boost sales, and at the same time prevent theft losses. We were chosen to design and implement these solutions initially in 10 locations. Together we have improved the company’s overall marketing effectiveness. Cupio has gained a competitive advantage and has elevated shopping to a new level. As a result of this project, we have enjoyed a 5-year trusting partnership and have expanded our collaboration to include the marketing needs of all their stores.