Case Study

The Challenge: How do you market products to stand out in a forever competitive cosmetics world?

Solution : PRODUCT.ME

Goals

Increase marketing
materials

Project Days

Ongoing

Main Solution

PRODUCT.ME

ABOUT THE CLIENT

According to Beauty Line Cyprus, the largest cosmetics retailer in Cyprus ‘Beauty comes from within and radiates outwards.’ Its vision is to boost women’s confidence and self-esteem by enhancing their beauty with their extensive professional cosmetic lines. Beauty Line Cyprus approached us to help them with innovative marketing solutions. 

KNOWLEDGE SHARING SOLUTION

As a highly efficient and user-friendly marketing tool, Product.me helped our client implement and adapt its marketing materials in each store as needed. We also connected their music players to our platform, allowing them to make changes to their music selection quarterly at multiple stores within minutes. Since 2018, Product.me has been facilitating the marketing needs of BEAUTY LINE CYPRUS’s 12 stores, controlling 10 to 20 monitors per store and catering to the stores’ musical preferences. 

results

Product.me has facilitated the implementation and adaptation of digital marketing materials for BEAUTY LINE CYPRUS. The company is now able to maintain their competitive edge in the industry by managing the marketing content of10-20 monitors per store and remotely changing store music quarterly.

testimonials

When Glove Retail recommended their Product Me platform, we were a little hesitant because we thought we didn’t have the skills to implement it. We were amazed how simple it was to use. It’s very intuitive and easy to navigate. Not only that, technical support is on call 24/7.

Gina Kyriakides

– Senior Operational Marketing Officer

 

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