COLLECT, ANALYSE, GENERATe
Artificial intelligence and algorithms play an important role in successful marketing. We leverage this remarkable advancement in technology to help you understand your shoppers’ preferences and patterns so that you can make informed decisions about marketing strategies.
For instance, algorithms can shed a light on your customers’ ‘path-to-purchase’ activities by tracking their engagement and determining which touchpoints along the conversion path have the most impact on their final purchase.
AI algorithms can also be used to collect demographics of your typical shoppers (such as their gender and approximate age). It can also be used to collect and analyse ‘sentiment data’ through facial expressions (i.e., whether your shoppers seem pleased, frustrated, satisfied or engaged). This type of information provides you with important insights about their shopping experiences.
We take special pride in our steadfast commitment to GDPR standards. Our technical solutions collect, analyse and generate data in ways that are effective, reliable, easy and – just as importantly – ethical.